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  Welcome to the Official Site of the American Fly Fishing Trade Association (AFFTA).
Visit often to get the latest news on your trade association.
News
Visit this section often. Here you will find the latest news about what your trade association is up to in accomplishing our strategic goals and strengthening the fly fishing industry. Here you will also be able to research prior news releases and discover the history of what AFFTA is doing on behalf of your business.
AFFTA Extends Discount Shipping Program to Members
September 30, 2002
AFFTA partners with the Outdoor Industry Association to provide members with
major shipping savings.

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AFFTA board members draw from corporate backgrounds to promote fly fishing
June 25, 2002
When you review the bios of the current line-up of AFFTA board members, a recurring theme emerges ­ the majority of these men and women have held prominent positions at some very high-profile companies including Deloitte & Touche, Kraft and Day Runner.

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FFR Announces Events & Seminar Schedule for September Show
June 11, 2002
With Fly-Fishing Retailer in just a few short months, here is a sneak preview of events, seminars and parties that are scheduled for the Denver-based show..

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Third Annual Congressional Casting Call Enjoys Strong Turn-Out
May 6, 2002
DC decision makers tough out inclement springtime weather to make some casts, support AFFTA and CSF.

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Fly-Fishing Retailer Teams Up with Stanwood & Partners Public Relations
March 4, 2002
Industry-leading trade show hires Jackson Hole-based PR firm.

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AFFTA Appoints Mark Vidovich as New President
November 1, 2001
KELSO, Wash. (November 1, 2001) -- The American Fly Fishing Trade Association, the voice of the fly-fishing industry, today announced the appointment of a new president to lead the four-year-old organization. Mark Vidovich, former chairman of Day Runner, Inc., and an avid fly angler, has been selected to manage the future growth of the fly-fishing industry.

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Fly Fishing Industry Growth Fuels Strong FFR Show
September 17, 2001
SALT LAKE CITY (Sept. 8, 2001) -- The fourth annual Fly-Fishing Retailer World Trade Expo ended its three-day run today after registering a total attendance of 3,156, versus 3,132 last year. Some 1,194 buyers attended from 617 stores, versus 1,374 buyers from 756 stores in 2000.

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Fly Fishing Industry Grows 18 Percent in Two Years
September 17, 2001
SALT LAKE CITY (Sept. 7, 2001) - Sales of fly-fishing gear and clothing increased 18.1 percent since 1998 according to a recently-released retail study titled, "The Fly Fishing Market in the U.S. 2000." The study was commissioned by the American Fly Fishing Trade Association (www.affta.com), the over 400 member organization of fly-fishing manufacturers, retailers, outfitters, guides and specialty media, based in Kelso, Wash. Results were announced in Salt Lake City on Sept. 7, 2001, at AFFTA’s annual industry breakfast during the Fly-Fishing Retailer World Trade Expo.

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Fly Fishing Retailers Learn How to Run Better Businesses
August 14, 2001
LAGUNA BEACH, Calif., (August 2, 2001) -- Fly-fishing specialty retailers who often teach their customers how to cast correctly and catch fish, will learn a thing or two themselves when they travel to the sport’s largest trade show. In addition to learning about what’s new in the world of rods, reels, waders, and flies, buyers attending the Fly-Fishing Retailer World Trade Expo in Salt Lake, Sept. 6-8, can participate in free seminars providing advice on running their businesses more profitability.

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2000 Retail Distribution Study Available 09/15/2001
July 25, 2001
The newly commissioned update on the Retail Distribution of the Fly Fishing Industry with updated information for the year 2000 will be available to ship 9/15/2001. AFFTA members get a 50% discount on this report which will show the industry changes since 1998. See complete description in our on-line catalog. AFFTA is currently taking pre-orders for this publication.

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The World's Fly Fishing Industry Comes to Salt Lake
July 24, 2001
LAGUNA BEACH, Calif. (July 24, 2001) - The eyes of the world will soon focus on Salt Lake - the fly-fishing world, that is, as the fourth annual Fly-Fishing Retailer World Trade Expo returns to the Salt Palace Convention Center, Sept. 6-8. Over 3,000 retailers, manufacturers, guides and instructors will travel to the Utah capital for three days of educational seminars, networking parties, and product demonstrations by leading manufacturers including 3M Scientific Anglers, Abel, Cortland, Fly Logic, Orvis, Patagonia, Rio, Ross Reels, R.L. Winston, Sage, Scott, Simms, Umpqua, and Waterworks.

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Interior Secretary Gail Norton Joins Congressional Casting Call
May 10, 2001
AFFTA and CSF Potomac Event Includes Fly-Casting on the Capitol Lawn You can send dozens of briefing documents, press releases, and white papers about fisheries management and habitat conservation, but somehow nothing quite communicates the message like a perfectly-cast line or that first strike from an American shad taken on a fly.

On Apr. 30, Interior Secretary Gail Norton and Members of Congress joined the American Fly Fishing Trade Association (AFFTA) and the Congressional Sportsmen’s Foundation (CSF) for a few hours of fly-casting instruction and fly-fishing. The second annual Congressional Casting Call also included fly-casting instruction on the East lawn of the U.S. Capitol, attended by dignitaries including Rep. Clay Shaw (R-FL) and House Sergeant-of-Arms Wilson Livingood.

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Discover Fly Fishing
  Discover Fly Fishing is a program developed by AFFTA to help people interested in our sport get a good head start.

To learn more about this program, click here.
 
Trade Expo
  Fly Fishing Retailer World Trade Expo and Magazine is a strong financial supporter of AFFTA in our mission to increase the consumer participation and education of the sport of fly fishing and protecting fly fishing environments.

AFFTA exclusively endorses and co-develops the Fly Fishing Retailer World Trade Expo and the expo will be the source of future funding for education, promotion and lobbying initiatives by AFFTA on behalf of the fly fishing industry. Every exhibitor and attendee of the Fly Fishing Retailer World Trade Expo is making an investment in the future of the sport that is their business-fly fishing.


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