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LAGUNA BEACH, CA (March
4, 2002) -- VNU Expo,
Inc. announced last
week that it has retained
the services of Stanwood
& Partners Public
Relations to serve as
the exclusive public
relations agency for
the Fly-Fishing Retailer
World Trade Expo and
its exhibitors.
In addition to their
work with Fly-Fishing
Retailer World Trade
Expo, Stanwood &
Partners will also be
working with the American
Fly-Fishing Trade Association
(AFFTA) to promote the
sport of fly fishing.
By adding the public
relations services of
Stanwood & Partners,
VNU Expo, Inc. displayed
its continued commitment
to quality service for
its exhibiting companies.
Stanwood & Partners,
based since 1991 in
Jackson Hole, Wyoming,
represents more than
20 national accounts
in the trade show, outdoor,
ski/snowboard, recreation
and cycling arenas.
With the addition of
Fly-Fishing Retailer,
Stanwood & Partners
now handles all five
VNU Sports Group trade
shows, the others being
Outdoor Retailer, Interbike,
ASR and the Health &
Fitness Business Expo.
"We're thrilled,"
said Carson Stanwood,
director and founder
of the firm. "Having
the chance to work with
both the trade show
and the trade association
puts us in a position
to really help grow
the sport."
"With the directive
leadership from AFFTA
we're looking forward
to utilizing our media
expertise to bring fly-fishing
to a broader audience,"
added Stanwood.
The 2002 Fly-Fishing
Retailer World Expo
runs September 12 -
14 at the Colorado Convention
Center in Denver, Colorado.
The American Fly-Fishing
Trade Association represents
over 425 fly-fishing
manufacturers, sales
representatives, retailers,
outfitters, and specialty
media. AFFTA is based
in Kelso, Washington
at phone: 360-636-0708,
fax: 360-636-3971, email:
info@affta.com and website:
www.affta.com. Rori
Coward is AFFTA's managing
director.
Fly-Fishing Retailer
World Trade Expo, a
VNU Company, is located
at 310 Broadway, Laguna
Beach, CA 92651, phone
949-376-8135. Fly-Fishing
Retailer is the key
buying event for the
fly-fishing trade and
annually attracts over
5,000 fly-fishing industry
professionals. More
information regarding
the Fly-Fishing Retailer
is available online
at www.flyfishingretailer.com.
The 2002 Fly-Fishing
Retailer World Trade
Show is scheduled for
September 12 - 14 at
the Colorado Convention
Center in Denver, Colorado.
For additional information
regarding Fly Fishing
Retailer or the American
Fly-Fishing Trade Association
media should contact
Lori Crabtree at Stanwood
& Partners Public
Relations, 307-733-1514
or lcrabtree@wyoming.com.
###
--
Lori Crabtree (formerly
Lori Ostrom)
Stanwood & Partners
Public Relations
PHONE: 307-733-1514
FAX: 307-739-8664
Email: lcrabtree@wyoming.com
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