Former Day Runner Chairman to Lead

Future Growth of Fly-Fishing Association

KELSO, Wash. (November 1, 2001) – The American Fly Fishing Trade Association, the voice of the fly-fishing industry, today announced the appointment of a new president to lead the four-year-old organization. Mark Vidovich, former chairman of Day Runner, Inc., and an avid fly angler, has been selected to manage the future growth of the fly-fishing industry. Newly-elected AFFTA president K.C. Walsh of Simms Fishing Products in Bozeman, Mont., becomes chairman of AFFTA; Jim Bartschi of Scott Fly Rod, Montrose, Colo., becomes vice chairman; and Rori Coward, based at AFFTA headquarters in Kelso, continues as managing director, responsible for association operations. “Mark Vidovich will bring a professional, full-time focus to the fly- fishing industry’s efforts to grow the consumer market for our sport,” said AFFTA’s K.C. Walsh. “As the key spokesman and advocate for the sport of fly-fishing, he shares AFFTA’s commitment towards wild and healthy fish and clean water.” While relatively new to the sport, Vidovich, 51, has fished throughout the world and is an outdoor enthusiast. Prior to the position at Day Runner, a leading paper-based business organizer, he was president and CEO of software distributor Softeam, Inc. A resident of Irvine, Calif., he and his wife Patti have been married for 30 years and have two grown children. Vidovich received a B.S. from California State University at Long Beach, and attended the Wharton Advanced Management Program. Vidovich brings to AFFTA a history of successful management and a full-time focus to maximize the contacts and opportunities that have emerged in the past few years. “The fly-fishing business is incredibly attractive and is well-positioned for growth. With each passing year I hope to develop programs that attract more newcomers and provide enhanced services to members, while making a positive impact on the natural resources that I love.